We see ourselves as a value-adding partner for our clients.
We therefore measure efficiency against value-adding dimensions such as sales or market awareness, relevant set, appeal and purchase intention.
Taking all interdependencies into account, we develop combinations of all channels, measures and online contents that are expedient for sales and marketing.
As the first step we optimise the combination of all channels, measures and online contents (input optimisation) with regard to the marketing KPIs that have been set. As the second step we then optimise the media KPIs such as reach, GRP, cost per GRP, and pay factor.
We have a holistic approach to communication, incorporating disciplines such as sponsoring, CRM and PoS into the evaluation wherever possible.
This means that JOM can offer performance marketing via all channels, measures and online contents.
Firmly based on one principle. The JOM principle – for the highest level of long-term budget efficiency.
We work together with our clients in an open, transparent way and achieve highly valued, outstanding results.
The way we work is different; we are interdisciplinary, flexible and passionate.
We provide a premium service, and not just on paper.
We provide security. Hybrid Marketing Communication is grounded in science and based on hundreds of case studies.