It isn’t always the case that all business is local. But when it is, it’s good to have an expert familiar with regional media planning and marketing down to postcode level. JOM Regional- und Handelsmarketing develops communications strategies and measures for both nationally active companies and local retailers.
The opportunities for efficient regional marketing have increased greatly in recent years.
We offer you regionally and locally aligned communications strategies, central management of retail marketing, optimisation of organisational and process structures, use of online-based planning and booking tools, retail optimisation, sales support and optimisation of internal retailer communication – and all of this in all relevant on/offline media – from traditional daily newspapers to regional search engine marketing, TV streaming or the regionally aligned content market concept.
Our team consists of qualified media and business experts and publishing and advertising specialists.
For years we’ve been successfully implementing the principle of hybrid regional marketing, in other words the targeted combination of online and offline media down to local level – because today, regional marketing is more than just newspapers or posters.
Using search engine marketing at postcode level or regional video campaigns, we enable efficient sales support and brand communication.
We support you in individually planning for each retail partner as well as in initiating joint retailer advertising. Our range of services also includes the monitoring, evaluation and potential optimisation of existing plans.
In addition to standard tools such as Regio MDS, Radio Expert, ma Radio, ma Plakat and ZIS, we have a variety of tools that we have developed ourselves and that we are continuously developing further. These include:
Further information on our tools is available here.