JOM Group founds specialist agency for vertical video: Catchy&Co

JOM Group founds specialist agency for vertical video: Catchy&Co

  • Catchy&Co specializes in 9:16 campaign concepts and content tailored to platforms such as TikTok.
  • The new agency combines creative storytelling for GenZ with a data-driven marketing approach.

Hamburg, October 16, 2024: In order to meet the increasing demands in the dynamic media environment, the JOM Group, agency for hybrid marketing communication, is founding the vertical video agency Catchy&Co, based in Frankfurt am Main.

Under the motto “We show brands how to TikTok”, Catchy&Co provides a comprehensive range of services, from creation to production and distribution, tailored to the needs of advertisers who want to be successful with mobile moving images in 9:16 format. “If you don’t use the right language and creative content on vertical video platforms such as TikTok, the young target group won’t pay much more than half a second’s attention. Our mission at Catchy&Co is to show brands how they can literally ‘catch’ users,” says Volker Neumann, Managing Director at the JOM Group. “By combining creative storytelling for GenZ with our data-driven marketing approach, we create content that not only attracts attention, but also has a lasting effect.”

With over 27 million monthly active users in Germany alone and an average usage time of 90 minutes per day, TikTok has become one of the most relevant channels for digital advertising. As a content-driven platform that focuses on authentic and relatable content that quickly picks up on trends and speaks the language of the GenZ, TikTok does not follow the rules of other advertising channels. Typical advertising is quickly swiped away on TikTok.

“We have been using TikTok for our clients for some time and have already implemented successful vertical video campaigns in the past,” says Sai-Man Tsui, Managing Director at the JOM Group. “For us, TikTok is no longer a trend, but an efficient marketing discipline that is still not given enough consideration in many media mixes. It was therefore the next logical step for us to found a new agency under the umbrella of the JOM Group, because the young and dynamic

9:16 video sector needs its own corporate culture and brand positioning. And this is exactly where Catchy&Co comes in. With a comprehensive understanding of how brands can effectively reach their target groups on TikTok, we offer our clients a holistic range of services from strategic consulting to creative content development and community management.”

Volker Neumann and Sai-Man Tsui, both Managing Directors at the JOM Group, will take over the management of the new company and thus contribute their proven strategic and digital expertise. The management team also includes social media and GenZ specialist Maira Villena Nigro as Director Strategy and Daniel Kurth as Creative Director.

Click here for the website: catchyandco.de