Matthias Au is the new Director Data & Operations at JOM Group

Hamburg, December 5, 2022. Since October, the JOM Group, agency for hybrid marketing communication, has a new Director Data & Operations at its Hamburg location: Matthias Au. He looks back on 15 years of online experience and will in future work in customer consulting and campaign management and help drive the technological infrastructure of the JOM Group.

Au most recently worked as Campaign Manager and Ad Operator at TEADS Germany, where he managed online campaigns from briefing to implementation, (optimized) control, monitoring and, if necessary, troubleshooting to evaluation and follow-up.

Matthias Au now brings his knowledge and experience to the JOM Group in various areas. On the one hand, in customer consulting, where he supports the implementation of digital campaigns with his know-how and is the central contact person for the customer units regarding the topic of data. He also manages the overall ad operations and campaign management of the key accounts. He is also responsible for the expansion of technical infrastructures on the client and agency side, the design and development of tracking systems, and the promotion of alternatives for third-party cookies.

“What particularly attracted me to JOM was the holistic and consultative approach. Especially given the challenges that the market holds for online marketing in terms of the coming ‘cookie calypse’ in 2024. I am looking forward to helping JOM and especially our customers to be optimally prepared for this,” adds Matthias Au.

About JOM Group

JOM combines the services of a media agency positioned for sustained maximum budget efficiency with those of a digital agency consistently specializing in performance marketing. JOM was founded in 1997 by Michael Jäschke and employs 70 people in Germany. JOM is owner-managed, independent and focused on Germany, Austria and Switzerland. With a billing volume of around €325 million, JOM is one of the top 5 owner-managed media agencies in Germany. The same applies to the field of performance marketing agencies. JOM is a member of the OMG and the BVDW.

Its core competencies include media consulting in all online and offline media, performance marketing, content/social media marketing, online creation, regional marketing and, as a basis, any form of strategic planning. JOM works according to the self-developed, scientifically based principle of Hybrid Marketing Communication. It is only available to JOM clients. This enables the agency to put together the optimum combination of all conceivable communication channels for each individual task, and in the online area also to fill them with content in an integrated manner, thus guaranteeing its clients maximum sustainable budget efficiency.