Hamburg, May 12, 2022 – The JOM Group, an agency for hybrid marketing communications, is strengthening its digital expertise: Patrick Tsui is now responsible for further digitization within the JOM Group across all locations as Director Digitalization. The personnel move is part of JOM’s strategy to set the course in online marketing and clearly focus on the post-cookie era. Here, innovative solutions for collecting and utilizing first-party data on the purchasing or usage behavior of customers and prospects are in demand. The future-oriented storage of data is also on the agenda.
Patrick Tsui already worked for the JOM Group as Director Software Development between 2009 and 2021. After a career change of ten months, the 39-year-old is now dedicating himself once again to the digital development of the agency. In the future, the new Director Digitalization will support the JOM planning teams with his know-how in the area of tracking or ad servers and will assist the creative department in the implementation of digital advertising media. In addition, the computer science graduate is to further expand the agency group’s own software solutions and develop new tools for the areas of quality assurance, process optimization and data storage.
“Digital transformation is an ongoing process and offers great potential for the JOM Group, not least against the backdrop of current market events. Currently, topics such as data streams, cookies, tracking and AdTech play a central role for us. In my view, the preparation and visualization of data are a decisive key to being able to successfully interpret this data and draw the right conclusions for strategy and planning. I look forward to driving this development forward for the benefit of our customers,” says Patrick Tsui.