Bid Factor Awards 2023: JOM Group wins with ROSSMANN in the “Best Use of Connected TV” category

The JOM Group, agency for hybrid marketing communication, was awarded together with its client ROSSMANN at this year’s Bid Factor Awards 2023 in the category “Best Use of Connected TV” in the DACH region. The award underlines the continuous commitment of the media experts and the drugstore chain in the field of Connected TV (CTV) and digital moving image planning.

The Bid Factor Awards 2023 were presented for the 4th time by the technology company The Trade Desk in London at a gala event on May 25, 2023 and select the most successful campaigns in Europe that excel in the area of Programmatic Performance Marketing.

CTV and Retail: Increasing Awareness for enerBIO
The “Hab ich am liebsten” campaign, which focused on three selected enerBIO products, impressed with its intelligent setup. Fist party data from the ROSSMANN app was matched with customers on the Internet to create high-performance target groups and address them again on the big screen in the CTV environment.