News - JOM-Group

Advertising market forecast 2025: German advertising market shows growth of approx. 3.2%

12.12.2024

According to the JOM Group, the German advertising market is expected to continue to grow in 2025 despite the weak overall economic situation.

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3 facts about the new broadcasting reform (and what it means for advertisers)

The new broadcasting reform could mean cuts for advertisers. Managing Director Roland Köster highlights three areas that will become relevant.

JOM Group founds specialist agency for vertical video: Catchy&Co

Catchy&Co specializes in 9:16 campaign concepts and combines creative storytelling for GenZ with a data-driven marketing approach. The vertical video agency is based in Frankfurt am Main.

Retail media – “young” marketing discipline with great potential

Hardly any other topic is currently occupying the marketing industry as much as retail media. But why? What opportunities and possibilities does it offer advertisers? And where is the journey heading?

Beyond the TV advert block – alternatives to the traditional TV spot

TV continues to be highly relevant due to its high reach and presence. However, there are alternatives to the tried-and-tested and often expensive traditional TV campaign - special forms of advertising.

ATV vs. CTV – significance, differences and forecasts

The increasing digitalization of TV is becoming more and more popular. But why is this development also interesting for advertisers?

JOM Group realises launch campaign for new FLENS beach warehouse

Since the beginning of 2023, JOM has been responsible for the holistic media planning, consulting and implementation of Flensburger Brauerei's media campaigns. This summer, the focus of the collaboration is on the launch of a new product: Flensburger Strand-Lager.

Next-Gen Media: Successful strategies for addressing the young target group

The so-called digital natives - i.e. 18 to 30-year-olds - already represent a decisive purchasing power for advertisers. Brands should therefore ask themselves how they can convince and inspire digital natives.

DOOH – significance, opportunities & forecast for digital outdoor advertising

Digital out-of-home (DOOH) is currently on the road to success. But why is this type of media so popular? When and why should advertisers include digital out-of-home advertising in their media planning?

AOK Bayern relies on JOM Group for forward-looking media strategy

AOK Bayern is the third state AOK for which the agency group is responsible for consulting, conceptualising and implementing the media strategy as well as media buying.

Successfully addressing target groups with the multichannel moving image approach

The moving image market has changed considerably in recent years in terms of supply and use. But today, with the developments in the digital sector, the media environments and possibilities have also changed.

Patrick Tsui is appointed to the JOM Group Management Board

In close coordination with the management, he plays a key role in driving forward the strategic topics of digitalization and IT.

Media 2024: Top innovations and trends for advertisers

Innovations are crucial for the economy and the media. The introduction of AI last year highlighted their importance. Experts discussed trends in media planning for 2024 at our JOM Impulse on February 1.

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