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Recap Advertising Market Forecast 2023: What happened, what didn’t?

2.11.2023
The year is drawing to a close: time to review and evaluate our annual growth forecast for the German advertising market for 2023.
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https://www.jom-group.com/wp-content/uploads/2023/10/231031_News_Thumbnail_Recap-Werbemarktprognose-2023.png 1000 1800 Shari Lüning Shari Lüning2023-11-02 11:37:202023-11-02 11:42:30Recap Advertising Market Forecast 2023: What happened, what didn’t?

Quality instead of quantity – moving image advertising with impact

https://www.jom-group.com/wp-content/uploads/2023/10/231026_News_Thumbnail_Blogbeitrag_Impulse-Qualitaet-Bewegtbildwerbung.png 0 0 Shari Lüning Shari Lüning2023-10-26 12:17:102023-10-26 14:44:38Quality instead of quantity – moving image advertising with impact

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News

FRoSTA celebrates 20 years of purity law – clearly and distinctly.

Since 2003, the frozen food manufacturer has been radically avoiding any additives. For FRoSTA, the perfect occasion to translate this courage into strong communication with the help of the JOM Group and Wynken Blynken & Nod.
11.09.2023
Blog

Four theses for the future of media planning

At our "JOM MEDIA BYTES" event, Sai-Man Tsui, Managing Director JOM Group, presented four theses on the future of media planning that show advertisers why they should pay close attention to data and its potential.
22.08.2023
News

Güler Bayraktar is the new Director Human Resources at JOM Group

With immediate effect, the 52-year-old is responsible for the entire HR work of the JOM Group, agency for hybrid marketing communication, across all locations.
27.07.2023
Blog

What is the relevance of Threads for advertisers?

As part of a thought experiment, we assessed the potential advertising relevance of the new star "Threads" in the social media platform sky.
21.07.2023
News

“Check it off”: Eunique and Denyo rap for AOK Rheinland/Hamburg

JOM Group uses moving images to remind people about early cancer detection on the big screen, among other things, and thus reaches the desired target group.
06.07.2023
Blog

Retail in transition: (communication) concepts for the future of city centres

In our JOM-IMPULSE event on 25 May 2023, we addressed the challenges facing German city centres and discussed impulses for the future of stationary retail.
29.06.2023
News

Bid Factor Awards 2023: JOM Group wins with ROSSMANN in the “Best Use of Connected TV” category

With the CTV campaign "Hab ich am liebsten" ("My favorite thing") of the Rossmann brand enerBIO, the drugstore chain and the media experts from JOM were able to prevail.
06.06.2023
Blog

How hybrid moving image planning increases advertising impact

When planning moving image campaigns, it is no longer enough to think only of linear TV. For promising campaigns, moving images must be thought of in a hybrid way in order to reach different objectives, KPIs or usage situations of consumers.
01.06.2023
Blog

Regional marketing: Opportunities for advertising in the region

At our JOM IMPULSEVE event, all three speakers discussed the growing importance of regionality for consumers and explored the potential of regional media planning.
24.04.2023
News

Katharina Wildau returns to JOM Group as Director Strategy Consulting

In her function, she will drive the further development of the strategy team in terms of content and personnel.
30.03.2023
Blog

Status Quo Moving Image – Significance, Areas of Application and Development of CTV

In our JOM-IMPULSE event on 16 February, we took a look at the current state of the art in moving image and looked at the importance, areas of application and development of CTV.
29.03.2023
Blog

Marketing in times of multi-crises: 3 questions to a professor of brand management

Professor Carsten Baumgarth, marketing expert with a special focus on brand management, gives an assessment of marketing strategies in times of multi-crises.
17.03.2023
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