News - JOM-Group

News

Recession to slow Germany’s advertising market in 2023

The annual growth forecast by the JOM Group foresees an increase of just 0.5 per cent for the 2023 advertising market in Germany against the backdrop of a possible overall economic recession.

11.01.2023/by Shari Lüning

Blog

Blackbox Gen Z – How can brands convince the young target group?

Dustin Tschentscher, member of the management board at JOM, together with youth researcher Prof. Bernhard Heinzlmaier, explains what makes young Generation Z tick and how advertisers can reach them.

20.12.2022/by Dustin Tschentscher

Blog

Entering the Metaverse as a Brand: “Now is the time to try and make mistakes as a company.”

Metaverse expert Dominik Griese tells us in an interview what the Metaverse actually is and what brands should consider if they want to enter it.

23.11.2022/by Shari Lüning

Blog

From ATV to CTV – significance, differences and forecasts

New formats such as addressable TV (ATV) and connected TV (CTV) are opening up new potential for more targeted advertising. But what are ATV and CTV actually all about? How can they be used?

7.11.2022/by Juliette Schallehn

Blog

Moving image campaigns: stumbling blocks in planning and how to avoid them

At the beginning of October, the PLAY ADVERTISING SUMMIT of the online marketing magazine Adzine finally took place again. Our Managing Director Henning Ehlert was there as a speaker in the panel "Planning and Measurement of Multichannel Motion Picture Campaigns" on stage.

31.10.2022/by Shari Lüning

News

Amazon Freevee: FRoSTA is one of the first food brands to launch an advertising campaign

New CTV environment opens up additional visibility for the frozen food specialist on the big screen and among young target groups.

27.10.2022/by Shari Lüning

Blog

Economist on the future: What will remain when everything becomes (radically) different?

Prof. Dr. Thomas Straubhaar, Professor of Economics at the University of Hamburg, answers our questions about the economic challenges we will have to face in the coming years.

21.10.2022/by Shari Lüning

News

Sai-Man Tsui returns to JOM Group as Managing Director

Within the management team, the 41-year-old has been responsible for the strategic development of new offerings for the agency group across all locations since September.

19.10.2022/by Shari Lüning

News

Dustin Tschentscher joins the management team of the JOM Group

He will be responsible for managing the digital units across all locations and will work closely with the management team to sharpen the digital portfolio.

28.09.2022/by Shari Lüning

Blog

Regional media planning: 3 questions for a (D)OOH expert

Udo Schendel, CEO of Weischer.JvB, answers 3 questions on digital out-of-home: A medium between great opportunities and exciting challenges

7.09.2022/by Shari Lüning

News

JOM Group celebrates 25th anniversary with over 150 guests in Hamburg

On the occasion of the 25th anniversary, there was a lively party at the boathouse of the Germania Rowing Club on the Außenalster in Hamburg. Among the 150 guests were colleagues, customers, partners and JOM companions.

31.08.2022/by Shari Lüning

News

JOM Group wins media account from quick commerce provider Getir

Regional OOH campaign in key delivery areas to build targeted brand awareness in Germany

28.06.2022/by Shari Lüning

News

Karim Bothen is the agency group’s new Director Business Development

As Director Business Development, Bothen will be responsible for expanding existing customer relationships and acquiring new customers across all locations.

2.06.2022/by Shari Lüning

News

Patrick Tsui becomes Director Digitalization at JOM Group

As Director Digitalization, Tsui is now responsible for further digitalization within the JOM Group across all locations.

12.05.2022/by Shari Lüning

News

JOM Group wins media account of AOK Rhineland-Palatinate/Saarland

Focus on digital performance for new customer acquisition. Classic awareness campaign planned for later in the year.

2.05.2022/by Shari Lüning

News

Torsten Hunsicker joins the management board of the JOM Group

As Managing Director, he is now responsible for new business development and agency marketing across all locations.

25.04.2022/by Shari Lüning

Blog

Instagram Paywall – Impact of the subscription model on creators, advertisers and users

A thought experiment about the possible Instagram paywall. Which creators will use the feature and what will it mean for advertisers?

25.03.2022/by Alexandra Friebe

Blog

Cinema market assessment: The cinema year 2022 can come

2022 will probably be a year in which all figures show positive developments compared with the previous year.

16.03.2022/by Markus Weber

Matthias Au is the new Director Data & Operations at JOM Group

YOU DON’T WANT TO MISS ANYTHING?

Recession to slow Germany’s advertising market in 2023

Blackbox Gen Z – How can brands convince the young target group?

Entering the Metaverse as a Brand: “Now is the time to try and make mistakes as a company.”

From ATV to CTV – significance, differences and forecasts

Moving image campaigns: stumbling blocks in planning and how to avoid them

Amazon Freevee: FRoSTA is one of the first food brands to launch an advertising campaign

Economist on the future: What will remain when everything becomes (radically) different?

Sai-Man Tsui returns to JOM Group as Managing Director

Dustin Tschentscher joins the management team of the JOM Group

Regional media planning: 3 questions for a (D)OOH expert

JOM Group celebrates 25th anniversary with over 150 guests in Hamburg

JOM Group wins media account from quick commerce provider Getir

Karim Bothen is the agency group’s new Director Business Development

Patrick Tsui becomes Director Digitalization at JOM Group

JOM Group wins media account of AOK Rhineland-Palatinate/Saarland

Torsten Hunsicker joins the management board of the JOM Group

Instagram Paywall – Impact of the subscription model on creators, advertisers and users

Cinema market assessment: The cinema year 2022 can come

Contact us

For general questions:

Your contact for new business inquiries:

Your contact for press inquiries:

YOU DON’T WANT TO MISS ANYTHING?

Recession to slow Germany’s advertising market in 2023

Blackbox Gen Z – How can brands convince the young target group?

Entering the Metaverse as a Brand: “Now is the time to try and make mistakes as a company.”

From ATV to CTV – significance, differences and forecasts

Moving image campaigns: stumbling blocks in planning and how to avoid them

Amazon Freevee: FRoSTA is one of the first food brands to launch an advertising campaign

Economist on the future: What will remain when everything becomes (radically) different?

Sai-Man Tsui returns to JOM Group as Managing Director

Dustin Tschentscher joins the management team of the JOM Group

Regional media planning: 3 questions for a (D)OOH expert

JOM Group celebrates 25th anniversary with over 150 guests in Hamburg

JOM Group wins media account from quick commerce provider Getir

Karim Bothen is the agency group’s new Director Business Development

Patrick Tsui becomes Director Digitalization at JOM Group

JOM Group wins media account of AOK Rhineland-Palatinate/Saarland

Torsten Hunsicker joins the management board of the JOM Group

Instagram Paywall – Impact of the subscription model on creators, advertisers and users

Cinema market assessment: The cinema year 2022 can come

Contact us

For general questions:

Your contact for new business inquiries:

Your contact for press inquiries:

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