News - JOM-Group

How hybrid moving image planning increases advertising impact

1.06.2023

When planning moving image campaigns, it is no longer enough to think only of linear TV. For promising campaigns, moving images must be thought of in a hybrid way in order to reach different objectives, KPIs or usage situations of consumers.

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Katharina Wildau returns to JOM Group as Director Strategy Consulting

In her function, she will drive the further development of the strategy team in terms of content and personnel.

Status Quo Moving Image – Significance, Areas of Application and Development of CTV

In our JOM-IMPULSE event on 16 February, we took a look at the current state of the art in moving image and looked at the importance, areas of application and development of CTV.

Marketing in times of multi-crises: 3 questions to a professor of brand management

Professor Carsten Baumgarth, marketing expert with a special focus on brand management, gives an assessment of marketing strategies in times of multi-crises.

End of third party cookies: current developments & alternatives for privacy-friendly marketing

The era of third-party cookies will end in the third quarter of 2024. Marketers should therefore look for alternatives in good time. But what options are already available? And how should the cookie alternatives be evaluated?

JOM Group appoints Tim Maibom as Director Digital Media Consulting

In his new position, he will drive important strategic issues for the agency, including in particular the further development of the digital portfolio.

Brand management in multicrises – How advertisers can successfully navigate through crises

What consequences do the crises have for advertising and brand communication? We show how brands can successfully navigate through these times.

New ways for love: Ritex launches hybrid moving image campaign “More than Sex” for Valentine’s Day

JOM Group addresses the target group of the Bielefeld-based condom manufacturer with new advertising media and a new look and feel using audio-visual content.

JOM Group defends the media budget of LOTTO Hamburg GmbH

For the second time in a row, the team from the Hamburg office defends the media budget of LOTTO Hamburg GmbH

Generation Z: 4 questions for a youth researcher

Youth researcher and head of the tfactory trend agency, Prof. Bernhard Heinzlmaier, answered 4 questions about Generation Z and how advertisers can reach them.

Recession to slow Germany’s advertising market in 2023

The annual growth forecast by the JOM Group foresees an increase of just 0.5 per cent for the 2023 advertising market in Germany against the backdrop of a possible overall economic recession.

Blackbox Gen Z – How can brands convince the young target group?

Dustin Tschentscher, member of the management board at JOM, together with youth researcher Prof. Bernhard Heinzlmaier, explains what makes young Generation Z tick and how advertisers can reach them.

Matthias Au is the new Director Data & Operations at JOM Group

He looks back on 15 years of online experience and will in future work in customer consulting and campaign management and help drive the technological infrastructure of the JOM Group.

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