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All Blog News Press Study Whitepaper
Blog

Advertising market forecast 2025: German advertising market shows growth of approx. 3.2%

According to the JOM Group, the German advertising market is expected to continue to grow in 2025 despite the weak overall economic situation.
12.12.2024
Blog

Audio Unleashed – With targeted audio media planning for brand strength

Audio has always played a central role in media planning. Now there are “new” developments with which messages can be placed particularly precisely thanks to online audio.
06.11.2024
Blog

3 facts about the new broadcasting reform (and what it means for advertisers)

The new broadcasting reform could mean cuts for advertisers. Managing Director Roland Köster highlights three areas that will become relevant.
30.10.2024
News

JOM Group founds specialist agency for vertical video: Catchy&Co

Catchy&Co specializes in 9:16 campaign concepts and combines creative storytelling for GenZ with a data-driven marketing approach. The vertical video agency is based in Frankfurt am Main.
23.10.2024
Blog

Retail media – “young” marketing discipline with great potential

Hardly any other topic is currently occupying the marketing industry as much as retail media. But why? What opportunities and possibilities does it offer advertisers? And where is the journey heading?
11.09.2024
Blog

Beyond the TV advert block – alternatives to the traditional TV spot

TV continues to be highly relevant due to its high reach and presence. However, there are alternatives to the tried-and-tested and often expensive traditional TV campaign - special forms of advertising.
30.08.2024
Blog

ATV vs. CTV – significance, differences and forecasts

The increasing digitalization of TV is becoming more and more popular. But why is this development also interesting for advertisers?
30.07.2024
News

JOM Group realises launch campaign for new FLENS beach warehouse

Since the beginning of 2023, JOM has been responsible for the holistic media planning, consulting and implementation of Flensburger Brauerei's media campaigns. This summer, the focus of the collaboration is on the launch of a new product: Flensburger Strand-Lager.
09.07.2024
Blog

Next-Gen Media: Successful strategies for addressing the young target group

The so-called digital natives - i.e. 18 to 30-year-olds - already represent a decisive purchasing power for advertisers. Brands should therefore ask themselves how they can convince and inspire digital natives.
08.07.2024
Blog

DOOH – significance, opportunities & forecast for digital outdoor advertising

Digital out-of-home (DOOH) is currently on the road to success. But why is this type of media so popular? When and why should advertisers include digital out-of-home advertising in their media planning?
21.06.2024
News

AOK Bayern relies on JOM Group for forward-looking media strategy

AOK Bayern is the third state AOK for which the agency group is responsible for consulting, conceptualising and implementing the media strategy as well as media buying.
23.05.2024
Blog

Successfully addressing target groups with the multichannel moving image approach

The moving image market has changed considerably in recent years in terms of supply and use. But today, with the developments in the digital sector, the media environments and possibilities have also changed.
17.04.2024
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    For general questions:

    We welcome your call or email to the following address:

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    Your contact for new business inquiries:

    Torsten Hunsicker
    Managing Director

    • 0 40 / 2 78 22 - 160
    • torsten.hunsicker@jom-group.com

    Your contact for press inquiries:

    Shari Luening
    Head of Corporate Communications & Marketing

    • 040 / 2 78 22 - 117
    • shari.luening@jom-group.com

    JOM Jäschke Operational Media GmbH

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    Phone +49 40/2 78 22-0
    Fax +49 40/2 78 22-100

    • info@jom-group.com

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    Phone +49 211/585 863-0
    Fax +49 211/585 863-10

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    JOM Frankfurt GmbH

    Platz der Einheit 2
    60327 Frankfurt a.M.

    Phone +49 69/8 70 05 27-0

    • info@catchyandco.de

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    80469 Munich

    Phone +49 89/230 21 44-0
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    • info@jom-group.com

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